Posts tagged peer pressure

Why Abercrombie & Fitch is wrong



Men, you need to know this:  Abercrombie & Fitch is wrong.

Recently, Mike Jeffries, the CEO of Abercrombie & Fitch, said in a statement to the press regarding his company’s marketing target demographic: “In every school there are the cool and popular kids, and then there are the not-so-cool kids. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in A&F], and they can’t belong. Are we exclusionary? Absolutely.”

The statement was about the fact that Abercrombie doesn’t carry any clothing for young women larger than a size 10, or a ladies “large,” but does carry “XXS” for young women.

Do you get that?  Extra-Extra-Small is equal to “Cool.”

Wow!  That puts a lot, a whole lot, of pressure on young girls to be very thin, even if it could be unhealthy.   In a place where there are a lot of voices telling our young people that looks are more important than character, a statement like this from a large corporation, especially one that sells clothing, really concerns me.  I am the father of a girl who might be vulnerable to messages like this.

We read and hear about bullies all the time.  But, who would expect the CEO of a huge corporation to bully our young girls?  I want my daughter to be strong, not skinny.  I want her to know that beauty comes from her identity in Christ.  Not from what people say to her.  I want my daughter to understand that she makes the clothes.  The clothes don’t make her.

Abercrombie & Fitch is wrong. As her father, what I say to my daughter will affect how she feels about herself for the rest of her life. As dad, I don’t want to hinder my daughter,  I plan on empowering her, and inspiring her every chance I get.  And I plan to counter every negative message she hears from the culture around us.

I want my daughter to understand and embrace God’s word, which says: “You should be known for the beauty that comes from within, the unfading beauty of a gentle and quiet spirit, which is so precious to God” (I Peter 3:4).

Dads, what do you think?  Are you reinforcing with your daughter(s) that what really counts is what she is inside? That a beautiful, quiet spirit — one that honors God — is beautiful?

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