Posts tagged how to dad

11 great Father’s Day commercials



It seems like with each passing year, holidays become more commercialized: Christmas, Valentines, even Mother’s Day. But not so much Father’s Day.

Until now.

This post is nothing but commercials about being a dad. The great thing is that they’re not overtly selling anything … except the value of fatherhood.

If you’re a dad, look them over and be reminded how important you’re role is. If you still have you’re dad around, let him know what he means to you while you still can (I wish I still could).

Our encouragement to you: Build up the dad in your life by sharing this post (or the individual videos) with him. And encourage other dads by sharing the post via social media.

But most of all, have a (not-so-commercialized) happy Father’s Day.

 

Father’s Day Re-Do – Toyota Camry (Father’s Day 2015)

Let’s make Father’s Day mean something. The best thing you do for your dad is to let him know that you notice and value all the things he’s done for you through the years.

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My Daddy, My Hero – Toyota Verso

Little kids might have a slightly inflated view of their dads, but the things you’re doing for them every day really are heroic.

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My Bold Dad – Toyota Camry

Fatherhood is about being there to protect, to teach, to love … and to let go.

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First fatherhood moments  – Dove Men+Care

Unscripted moments from home videos of real-life men finding out they’re going to be dads.

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With Dad – Nissan (Super Bowl 2015)

Even when you’re not physically able to be there, keep your heart connected to your children. Their hearts want to connect with you.

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Dad’s Sixth Sense – Hyundai Genesis

We fathers may not always be in tune with emotions, but we seem to have a sixth sense when it comes to protecting our children.

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Father-Daughter (driving) – Subaru

Making the transition from protecting to releasing your child in the adult world comes quickly. And sometimes the lines get blurred.

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“Gift” (old homemade dad’s coupons book) – Publix

It’s not just the thought that counts. I still have a few of these stashed away. You never know when they’ll come in handy.  🙂

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Origami Birds Father-Daughter – Wrigley’s Extra gum

Your day-to-day fathering may seem like meaningless scraps sometimes, but they’re collecting in the lives of your children.

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Caring Makes a Man Stronger – Dove Men+Care (Super Bowl 2015)

The name “Dad” says a lot of things, as you can hear in the expressions of these children. One word, so many meanings.

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How to Dad – Peanut Butter Cheerios

Being a dad is an awesome privilege and responsibility. And it’s fun. In case you’re new to the role, this commercial is a primer on “How to Dad”

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How to dad



The dud dad is dead.

The superhero of a new Cheerios commercial campaign delivers a mortal wound to feckless fatherhood. The clueless father image propped up by the media for so many years has been stuffed in a closet somewhere and replaced by his superhero nemesis.

“Let me introduce myself. My name is…”

“Dad!” (calls out a child from another room).

“and proud of it. And all dads should be.”

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Being a dad is being a superhero amid real family life: Kids rudely waking you up in the morning, being annoying, being rude to each other, being childish. But these are the same kids who need engagement, encouragement, instruction, and reminders to step up that can only come from a dad.

In the commercial, Cheerios lightheartedly shows “how to dad,” highlighting the things that make dads different from moms, and so endearing to kids. Things like telling hilarious jokes and building the best forts. Like not being afraid of getting messy and like seeing “boo-boos” as badges of bravery. And believing cereal is for breakfast … and lunch, and dinner, and late-night snacks.

The campaign doesn’t pass up the chance to take some great pot shots at today’s perpetual male adolescence. It casually points out that true “awesome” is not about breaking rules but making them, and about wearing your clothes like a man.

But the true focus of the commercial is pointing out (in a fun way) how important dads are to their children.

“Kids: they’re our best friends; they’re our biggest fans. And they look to us the same way we look at superheroes …”

“Up … because we’re taller.”

Throughout the commercial the dad encourages and engages with his children and holds up a high standard by word and example. And from the comments I’ve seen on YouTube, the commercial is doing the same thing for menlaying out for us a standard of fatherhood and encouragement on how to dad.

So, if your wife catches you having that late night cereal snack, tell her you’re just manning up.

Copyright © 2014 by FamilyLife. All rights reserved.

STEPSeek - 10-point checklistYou just read a post by Scott Williams, How to dad, on the Stepping Up blog for men by FamilyLife.

STEPThink - 10-point checklistWhat in the video encouraged you in your job as a dad? What area(s) did it make you want to work on?

STEPEmbrace - 10-point checklistRead “3 Gifts Every Dad Should Give His Kids.” Pick one gift each week and work on that as your “how to dad” assignment.

STEPPass - 10-point checklistShare this blog post and the “How to Dad” video with other dads via Facebook,  Twitter or email.

 

 

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